Dive into the world of Pilsner Urquell with a unique sensory experience in Prague!
In the heart of an Art Nouveau building, this audio-guided tour takes you back in time to discover the history of the first lager beer, born in 1842. Thanks to cutting-edge technologies such as video mapping, light and sound effects, you'll experience total immersion in the brewing process, from ingredients to fermentation cellar.
The audioguide, available in 11 languages including French, will accompany you throughout the tour. You'll have the opportunity to taste a first beer at Bar 1842, then two more in the tasting room, served by experienced master tappers.
The experience continues in the 360° interactive games room, where you can test your beer-related knowledge and skills. Before you leave, be sure to visit the store to take home a personalized souvenir, such as a mug engraved with your name or a bottle of Pilsner Urquell labeled with your name!
